I am a marketing professional who is constantly questioning why the digital space changes at an unprecedented rate and how I can use it to my advantage. I currently live and work in Madison, WI by way of Boston, MA. I’m passionate about my role as a blogger because it allows me to explore marketing trends and challenges from the ground, figure out puzzles on my own, and know the challenges brands are facing to connect with consumers. I’ve been told that I have a great frame of reference in communications, which has helped me craft clear branding messages and connect with an audience in a very organic, empathetic way. One day I wanted to finish a novel, but until then, I’ll continue to focus on helping brands connect with an engaged audience and battle a world of rapidly changing technology, every day. Want to talk shop? Reach out via Twitter: @BrigidMarketing.