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Inward Iris

Note: This is an ongoing project and this page will be edited from time to time. 


Last updated: 10/5/21


Alexis Frost is a writer and one of my classmates when I was an undergrad. She needed a blog to house her movie and book reviews and her writing portfolio at large. 

Skills

programs

brand aesthetic

The Client

Alexis Frost is a trans woman I went to college with. She saw my blog and wanted one of her own to house her movie reviews, book reviews, her general thoughts, and her writing portfolio. She came up with the name “Inward Iris” and most of her bio and copy but she also needed someone to format, edit and help her run the blog. 

Goals

Design a blog from WordPress Premade themes

Create a personal brand that encompasses Alexis’s gender identity and her artistic style.

Editing and upkeep of blog and brand. 

She wanted her brand to be focused on her trans identity. She also didn’t have a large budget and didn’t want to be self-hosted for her blog right now so I was limited to WordPress premade themes and no coding. 

 

 

I originally designed her blog in early 2020, but after taking some UX and design concept classes I redesigned it in the summer of 2021 as I realized some things I wasn’t happy with in the original design. Alexis has been a great friend in letting me design and experiment outside of my own brand. 

creative choices

mood board

Typography

I wanted Alexis’ typography to have an artsy typewriter style to fit her critical writing style and fiction writing background.

 

Colors

We chose colors based off of the transgender flag but I muted them a bit to keep it from feeling too juvenile with bright colors. 

Photography

Process & Challenges

Because Alexis didn’t want her website to be self hosted I was limited with what I could do. The good news was we just needed a blog, bio and portfolio to get her up and running. I used basic UX Web Design concepts to come up with a clean look that fit her personal brand and style.

 

I also update the website, edit her content, and create graphics on a regular basis. I also give her consulting and strategic plans to grow her site and how to market her content to her personal social media pages.

web design icon

results

I gave Alexis a clean blog she can build from. Her views rose by 12% from December 2020 to October 2021 which is pretty good for a hobby blog. She doesn’t post consistently which is something that would help her grow but from a design perspective it’s much more legible and easy to navigate than the first one I designed. 

 

I also edit her blog, help her with graphics, and update on a regular basis and I provide her basic consulting to make sure her work is getting read and that she has a solid foundation to grow when she’s ready to.  

 

Her site can be found here: https://inwardiris.wordpress.com/

Site

Graphics

Blog Posts

12%

increase in overall website page views over a year

633%

increase in blog post engagement over a year

Final Thoughts

I’m proud of the work I do for Alexis on her blog and I’m happy to help her grow when she’s ready to. The next steps I would take for that would be helping her go self-hosted, posting regularly, and setting up dedicated blog social media pages to build a community. Overall, I think I capture her style well and I enjoy editing for her to keep my skills sharp from an editorial point of view and I know she appreciates the help. 

"Brigid has been extremely helpful not only with setting up my blog, but also in editing my content. She brings a sharp lens that would be beneficial in any professional environment."